Give customers a revolutionary experience by harnessing all the potential in C/4HANA. From CRM and your marketing front end, to the seamless integration with your ERP back end and data management system, C/4HANA can give your customers a 360 degree view of your offerings.
Put the customer at the centre of your organisation
Today, like never before, the customer is in the driving seat. They dictate the terms of engagement and the rules of interaction. C/4HANA enables you to develop valued relationships based on trusted data and reliable interactions. It can build confidence with knowledge of customers’ preferences, priorities, behaviour and habits, and use this to provide an individualised experience from marketing to fulfilment.
SAP C/4HANA unlocks a world of digital innovation, customer value and growth that builds trusted relationships between brands and customers and helps to manage the complete customer experience.
For further information: SAP C/4HANA
SAP Marketing Cloud
- Personalise customer experience across the entire customer journey by gaining insights from each customer interaction
- Build customer trust to enrich your relationships, by recognising them during engagements and delivering consent-based marketing
- Gain visibility and control throughout the marketing process, and make data driven decisions to increase revenue and marketing ROI
- Empower marketers to successfully generate demand, improve lead conversion and drive more sales
SAP Sales Cloud
Improve sales with better selling experience
- Stay one step ahead with real time analytics
- Take your sales mobile
- Individualise quotes and contracts with intelligent pricing and profit protection
- Manage compensation and disputes
- Connect your customer experience with complex back end processes across multiple platforms
- Manage complex revenue and billing requirements
SAP Commerce Cloud
Provide superior omni-channel experience
- Single platform omni-channel commerce solution
- Go to market faster with retails solutions for customer (B2C), distributers (B2B2C) and other partners (B2B)
- Leverage industry specific solutions
- Differentiate your business by individualising the customer experience
- Increase ROI with plug and play integration with other SAP applications
SAP Service Cloud
Put the customer at the heart of your business
- Bridge the gap between front office engagement and back office processes to provide customers a unified service experience
- Empower your service technicians with tools and incentives
- Leverage Artificial Intelligence to automate actions
- Make information available on every platform to increase quality
- Capture and incorporate customer feedback
SAP Customer Data Cloud
Turn acquaintances into loyal customers
- Create seamless on boarding of new customers
- Collect permission-based customer data and preferences, using this to customise their experience
- Streamline data governance and orchestration, and consistently enforce consent and preferences enterprise-wide
- Create unified customer profiles that break down silos for better contextual marketing
- Offer customers control of their data while addressing GDPR compliance